To better understand the basic concepts of the media, Dr. Barter, expert in exchange goods and communications, is ready to give answers to the most frequent questions.

So if you do not know what CPG is and the grp’s scare you, Dr. Barter helps you with a simple explanation of all that you do not know about Media.

To understand the indicators of a media plan and to learn how to recognize the right allies for successful communication!

Basic concepts of the Media